Personal information
Bert Greve (he/him).
Residence
Leiden, the Netherlands.
E-mail
nguguru@hotmail.com

Profile
I’m a seasoned, self-taught Graphic Designer of 20+ years, with a strong affinity for print and a proven track record in translating brand strategy into impactful design. I specialise in brand identity, global packaging, retail environments, and integrated campaign assets—balancing conceptual thinking with hands-on execution. My approach is practical and results-driven: design should not only look compelling but work consistently across markets, channels, and teams. With extensive experience across US and EMEA markets, I develop scalable design systems, templates, and guidelines that enable clarity & efficiency, including multilingual packaging for international product launches. I bring expert-level proficiency in Adobe InDesign, and Photoshop (including AI/Firefly). A background rooted in print continues to inform my attention to detail and craftsmanship across both physical and digital work. I thrive in cross-functional collaboration and enjoy tackling new challenges, exploring emerging tools, and continuously evolving my craft.

Personal qualities
Collaborative analytical thinker, team player — Result focused & detail oriented — Dedicated & loyal — Problem solver who enjoys a challenge — Ability to develop fruitful relationships with stakeholders — Multiculturally & internationally sensitive.

Software skills
Adobe Creative Suite: InDesign, Photoshop (inc. Firefly AI), Illustrator, Acrobat
3D Design: Google SketchUp Pro (exhibition stands, retail environments)
UI/UX: Adobe XD, Basic knowledge of Figma
Video Creation & Editing: Photoshop (timeline editing), LTX Studio (AI)

Languages
Dutch (native), English (Fluent), German (basic).

Education
University of Leiden. Anthropology, major in Visual Anthropology / Ethno-Photography, Philosophy of Science. Propaedeutic year, 2nd to 4rth year (theorethical course only).