Personal information
Bert Greve (he/him).
Residence
Leiden, the Netherlands.
E-mail
nguguru@hotmail.com

Profile
Experienced and passionate brand designer with strong analytical skills and a sharp eye for language and communication. Specialised in developing and refining clear visual identities, impactful campaigns, and brand strategies within international and multicultural contexts. Skilled in concept development, corporate identity creation, art direction, and on-the-floor team guidance.

Background
While studying Anthropology and the Philosophy of Science, with a specialisation in Visual Anthropology, my life took a sharp turn in discovering the incomparable designs of Reid Miles for the iconic Blue Note jazz label. I put photography and academia on hold and began teaching myself graphic design. An early dive into InDesign (beta) launched a career in international corporate design that continues to inspire me to this day.

Personal qualities
Collaborative analytical thinker, team player — Result focused & detail oriented — Dedicated & loyal — Problem solver who enjoys a challenge — Ability to develop fruitful relationships with  stakeholders — Multiculturally & internationally sensitive.

Software
Adobe Creative Suite: InDesign, Photoshop (inc. Beta with AI), Illustrator, Acrobat
3D Design: Google SketchUp Pro (exhibition stands, retail environments, furniture)
UI/UX: Adobe XD, Basic knowledge of Figma
Video Creation & Editing: Photoshop (timeline type, effects), LTX Studio (AI)

Languages
Dutch (native), English (Full professional proficiency), German (Limited working proficiency).

Education
University of Leiden. Propaedeutic year, 2nd to 4rth year (theorethical coursework).
Anthropology, major in Visual Anthropology / Ethno-Photography, Philosophy of Science.

Self-taught & on-the-job
Graphic design, image editing (including AI tools),
video editing and AI‑based video creation (LTX Studio), 3D design.

Experience

Linksys Ltd. Amsterdam
Global Brand Designer & EMEA Art Director

  • 2022-2024
    Responsible for global brand identity.
    Led development of product launches, campaigns, style guides, and design templates.
    Creation global packaging, templates, and marketing assets online & print (inc. multilingual/localised materials in Arabic & Asian scripts), POS, and 3D exhibition stands, retail environments.
    Close collaboration with Global Marketing Director, as well as regional marketing and sales teams.

  • 2019-2022
    Global Sr. Designer, EMEA responsible (Post-Belkin Spin-off).
    Brand development & creation product launches/campaigns, POS materials, 3D exhibition stands, retail environments.
    Art direction creative execution for packaging, marketing collateral (online & print).
    Close collaboration with global Creative & Marketing Directors, regional marketing- & sales-teams.

    Belkin Ltd., Amsterdam
    Sr. Graphic Designer & EMEA Brand Identity Lead (Linksys brand & Belkin B2B-division)

  • 2017-2019
    Development & implementation (global & regional) product launches & brand campaigns, style guides.
    Responsible for EMEA art direction graphic production team.
    Creation exhibition stands, retail environments (B2B & B2C, a.o. Berlin, Dubai, Las Vegas).

  • 2013-2017
    Sr. Graphic  Designer & EMEA Brand Identity Lead (all Belkin brands).
    Creation & support global product launches, brand development.
    Creation regional templates, art direction production design.
    Close collaboration with Global Creative Director & branding team, regional marketing- & sales-teams.

  • 2009-2013
    Sr. Graphic Designer.
    Co-development global corporate rebranding from Los Angeles headquarters.
    Oversaw multilingual brand communication and visual consistency across global markets.

  • 2004-2009
    Graphic Designer.
    Development regional product launches, multilingual marketing materials, and POS assets.
    Close collaboration with Art Director and regional teams.

  • Freelance, 2003-2004
    Graphic Designer
    Clients included the Dutch Ministry of Social Affairs (led corporate identity refresh and supervised transition to Adobe InDesign software).

  • Kluwer Academic Publishers, Dordrecht, 2000-2003
    Graphic Designer, marketing production & Art-Direction outsourcing.
    (Re-)Brand Ambassador to US offices (NY, Boston).

  • Freelance 1996–2000, photographer.

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