2024, Launch Linksys Velop Micro 6.
Launching a new entry-level Mesh WiFi 6 range. Recycled cardboard with white & black ink duotone print, vector imagery. Target audience is late adopters. Females & families, 25-35, evironmentally & design sensitive.
2023, Launch Linksys Velop Pro 6E.
Top level Mesh WiFi 6E. Target audience 35-45, early adopter, tech savvy, design sensitive, medium to high budget. Pantone grey & black duotone print, image rendering.
In-store, POS, product display.
Advertising. Spread & Full-page
2020, Belkin B2B, Smart KVM range launch.
Product range brochure. Landscape, doubling as on-screen presentation.
2024, Linksys Velop Pro 7.
Launch Mesh WiFi 7 range. Target audience 35-45, early adopter, tech savvy, design sensitive, medium to high budget.
Duotone print (Pantone grey + black), spot gloss, image rendering.
2019, Linksys Velop Mesh WiFi.
Design refresh Mesh WiFi 5 & 6 range. The product range didn’t perform well within the United States. It was however very successful in EMEA, but market feedback warranted a design refresh. Target audience 25-45, late adopter, male & female, medium tech savvy, design sensitive, medium budget. CMYK + 1 Pantone + Spot Gloss.
Multi-lingual packaging (5-ling) EMEA. (Language indicators on the front, back English/German/French, side Arabic/Spanish).
2019, Linksys WRT open source legacy range update.
Target audience 25-45, early adopter, male, tech savvy / open source community, high budget. CMYK + 1 Pantone + Silver Foil + Embossing + Spot Gloss.
